Are they serious? “ARTISYN?” Are we supposed to think of fresh-baked bread and hand-crafted furniture? I did an impromptu experiment and asked our little community, “What is the first word that comes to mind when you hear the word ‘ARTISAN’ with no context.”
Family Feud style…. “Survey Says… BREAD!” Yes, fresh artisan-style bread was the number one answer, followed by various iterations of crafty, creative and handmade. This is no coincidence, my mesh-injured family of chance. Marketing teams spend ridiculous amounts of money on focus groups and research to delve into the psyche of their “core customer base” when inventing new product names. I have been involved in many-a-heated conference room discussion with more than one Ivy League-trained CEO arguing for hours about how to launch a new food dish or line of menu items and what to name each item. If that much thought goes into creating the name of a new hamburger or salad dish, how much more thought do you reckon goes into the naming of a singular, multi-billion dollar medical device, already fraught with problems?
I don’t know about you, but I’m pretty darn flabbergasted at the arrogance of this company. Do they think we don’t know what the word “artisan” means when spelled correctly? Do they REALLY think that conjuring and implanting images in our minds of the warm smell, freshly baked taste and the cozy feeling of safety evoked by freshly baked goods will CON us into thinking that their HORRIFIC mesh made en masse mechanically at factories is safe now? “Oh, well you didn’t tell me THAT before – it’s made in the style of an artisan. Totally safe. Let’s do it!”
Thanks for ruining yet another previously-innocuous word for the whole world. Implicit in the word is the creation of such crafts in small quantities. The actual meaning of the non-registered and trademarked word, “ARTISAN” which no one can actually own the intellectual property of is below via dictionary.com:
They must really think we are stupid or, more likely, they are relying on us being too distracted by Ebola and ISIS to pay attention. My favorite part is that this mesh “evolves over time.” Well, who can argue with that? It evolves into a horrible mutli-tentacled monster of the worst kind. Thank goodness it’s “efficient for the surgeon.”
I’m sickened. And I’m sorry – sorry for the fact that I will never think of the actual meaning of “artisan” with a feeling of contentment and a prolonged sense of calm for many years to come. I’m sorry for the eventual victims of this product. I’m sorry even for actual artisans. In marketing terms, the use of a homonym or similar word to one already in existence in product development is called using “borrowed equity.” Johnson & Toxin is borrowing the already-well-established equity in our culture to create a new word to deceive us. I was taught never to say I “hate” anyone, but (sorry Mom and Dad) I HATE JOHNSON & JOHNSON. YOU PEOPLE MAKE ME SICK.