Meet your newest FRENEMY; looks like a friend; acts like an enemy: The ethiCON Artisyn® Y-shaped Mesh!

Are they serious? “ARTISYN?” Are we supposed to think of fresh-baked bread and hand-crafted furniture? I did an impromptu experiment and asked our little community, “What is the first word that comes to mind when you hear the word ‘ARTISAN’ with no context.”

Family Feud!

Family Feud!

Family Feud style…. “Survey Says… BREAD!” Yes, fresh artisan-style bread was the number one answer, followed by various iterations of crafty, creative and handmade. This is no coincidence, my mesh-injured family of chance. Marketing teams spend ridiculous amounts of money on focus groups and research to delve into the psyche of their “core customer base” when inventing new product names. I have been involved in many-a-heated conference room discussion with more than one Ivy League-trained CEO arguing for hours about how to launch a new food dish or line of menu items and what to name each item. If that much thought goes into creating the name of a new hamburger or salad dish, how much more thought do you reckon goes into the naming of a singular, multi-billion dollar medical device, already fraught with problems?

I don’t know about you, but I’m pretty darn flabbergasted at the arrogance of this company. Do they think we don’t know what the word “artisan” means when spelled correctly? Do they REALLY think that conjuring and implanting images in our minds of the warm smell, freshly baked taste and the cozy feeling of safety evoked by freshly baked goods will CON us into thinking that their HORRIFIC mesh made en masse mechanically at factories is safe now? “Oh, well you didn’t tell me THAT before – it’s made in the style of an artisan. Totally safe. Let’s do it!”

Thanks for ruining yet another previously-innocuous word for the whole world. Implicit in the word is the creation of such crafts in small quantities. The actual meaning of the non-registered and trademarked word, “ARTISAN” which no one can actually own the intellectual property of is below via dictionary.com:

artisan [ahr-tuh-zuh n]

noun
1.

a person skilled in an applied art; a craftsperson.
2.

a person or company that makes a high-quality or distinctive product in small quantities, usually by hand or using traditional methods:

our favorite local food artisans.
adjective
3.

pertaining to an artisan or the product of an artisan; artisanal:

artisan beer.
Artisan Breads

Artisan Breads

Artisan Crafts

Artisan Crafts

They must really think we are stupid or, more likely, they are relying on us being too distracted by Ebola and ISIS to pay attention. My favorite part is that this mesh “evolves over time.” Well, who can argue with that? It evolves into a horrible mutli-tentacled monster of the worst kind. Thank goodness it’s “efficient for the surgeon.”

I’m sickened. And I’m sorry – sorry for the fact that I will never think of the actual meaning of “artisan” with a feeling of contentment and a prolonged sense of calm for many years to come. I’m sorry for the eventual victims of this product. I’m sorry even for actual artisans. In marketing terms, the use of a homonym or similar word to one already in existence in product development is called using “borrowed equity.” Johnson & Toxin is borrowing the already-well-established equity in our culture to create a new word to deceive us. I was taught never to say I “hate” anyone, but (sorry Mom and Dad) I HATE JOHNSON & JOHNSON. YOU PEOPLE MAKE ME SICK.

18 responses

    • Emily Patterson, how dare you insult the Mesh Warrior and Jane Akre! Go away! You are an evil bully! Crawl back under the slimy rocks and hide with the spiders and snakes. Maybe they will bite you and we won’t have to hear from you ever again!

      Liked by 1 person

        • Hi Aaron,

          I would defend you and Jane, even if meant fighting to death! You are both so precious to me, and to all of the mesh survivors! I don’t know if either of you will ever fully understand how VERY much you have helped all of us (that’s all of us mesh injured, mesh survivors all over the globe and the vast number of women and men who will never be mesh injured because of all of your efforts to warn, educate and protect others!). God bless you both! Keep up the good work!

          Mary

          Date: Mon, 8 Dec 2014 16:40:17 +0000 To: mpmw98@hotmail.com

          Liked by 1 person

    • Emily, please keep in mind that “tagging” is not considered a “sneaky” practice. It is beneficial to both the person being tagged and the person tagging, but I certainly respect your wishes NOT to be tagged, and will not do so now that I know you wish to refrain from this practice. In truth, I thought Johsnon & Toxin was a “nickname” of sorts for J&J, and had no idea that someone, or someone named Emily Patterson owned the intellectual property. No harm was meant, and as I said, I will not be mentioning you again, per your request. Blessings and good luck in your endeavors. In other news, I would appreciate the benefit of the doubt, and a simple, “Please no longer tag me in your posts,” as opposed to assumptions, name calling, character assassination and the like. I treat others with professional courtesy and expect the same. Best of luck- Aaron

      Like

      • Why do you have to lie? We have communicated so many times in the past, Jane Akre knows me, Michael Huttner knows me. As you’re mixed up with them, I’m quite sure you know me too. You guys lie as much as the companies you claim to abhor. Oh, just more people cashing in on the victims – good for you.

        Professional courtesy does not include stealing my work. It’s wrong, it’s illegal and honesty, pathetic.

        Like

        • Emily, I have no idea what you’re talking about – still. I am not aware of anywhere that I stole your work, or anywhere I’ve done anything illegal. If I have used your IP in error, please follow the normal and customary business practice of sending a professional communication or C&D letter pointing out the perceived violation. Again, if you can provide specific examples/information, I will gladly remove any unintentional breech of your IP. The appropriate context for this conversation is between you and me, not a forum to drag injured people into negativity and blame. You are free to email me or call me anytime to discuss this matter at themeshwarrior@gmail.com.

          Like

  1. Reblogged this on The Mesh Warrior and commented:

    I have to Reblog this, b/c I posted late last night and I want to make sure everyone is aware. Johnson & Johnson has not earned the community’s trust. Rather, they have earned scorn for what they have done with mesh products. For that reason alone, please do not buy or support the use of this mesh, especially if you are in the medical field. SPEAK UP PLEASE. Speak up against medical harm.

    Like

  2. Disgusting, i hope most women would think twice now about putting anything in their bodies now with all the work you have done in letting people know what this hideous mesh does to our bodies, fantastic article once again Aaron.

    Liked by 1 person

  3. Aaron, I, too, was taught not to hate. Sadly and honestly, it’s really hard not to hate the mesh makers. I hate what they have done and continue to do. They destroy, maime and torture innocent people. How could anyone not hate that! Artisan, yeah right. And the people killed in gas chambers were told they were going to get a shower! Same lies. Same torture.

    Liked by 1 person

    • Thanks for commenting Mary, and it’s a very good analogy you made for so many reasons. A non-dominant group in society (women and children) are being sentenced to death for nothing more than being. A powerful analogy. Thanks again for reading. God bless you and your family.

      Like

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